Box Clever is a San Francisco-based industrial design and branding studio co-founded by Bret Recor and Seth Murray. Known for its multidisciplinary approach, the studio merges product design, brand strategy, and user experience to create innovative and cohesive products. Box Clever works with a wide range of clients, from startups to established companies, to craft products that stand out in both functionality and design, ensuring each creation reflects the brand’s identity.
The studio’s mission is to fuse design with brand development, transforming everyday objects into meaningful experiences through a combination of aesthetics, usability, and strategic thinking. By focusing on design-driven innovation and integrating branding throughout the development process, Box Clever ensures that their products not only meet user needs but also tell a compelling brand story. Through close collaboration with clients, they deliver thoughtful, innovative solutions that align with business goals and enhance user experiences.
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Bret Recor
Founder / CEO
Bret is a world renowned industrial designer, entrepreneur, investor, and the visionary founder of Box Clever and Box Garden Ventures. Our award-winning design studio is recognized for creating physical products and experiences that delight consumers and build category-leading brands.
Bret’s creative leadership has shaped breakthrough designs in multiple categories, including Away, Caraway, Clip, Jawbone, HermanMiller, One Laptop Per Child, Nixon, Tiffany & Co., Knoll.
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Dickon Isaacs
Chief Creative Officer
Born in England, Dickon is an award-winning creative business leader, investor, and board advisor, who guides our team to deliver exceptional experiences for clients and partners.
He leads Strategy, ID, Digital, and Brand design at Box Clever, leveraging global corporate and consultancy experience growing new businesses for Intuit, Motorola, and IDEO. Dickon’s leadership has increased market share and shaped breakthrough designs in categories including Mobile Devices, Audio, Smartwatches, Medical, Wellness, Furniture, and Precision Imaging.
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Sehee Ahn
Lead Industrial Designer
Raised in Korea and Canada, Sehee is an experienced Industrial Designer with a keen eye for design craft, intuitive details, and design program management. Through extensive engagement from Strategy to Launch, Sehee leads our multidisciplinary teams and guides startups and corporate clients expertly through the product development journey. As one of the Lead Industrial Designers at Box Clever, Sehee has been an integral part of successful product launches in categories such as consumer electronics, medical products, and home goods - and is a key member of our design leadership team for Caraway.
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Christoph Andrejcic
Lead Industrial Designer
Raised in Austria, Christoph is a seasoned industrial designer with a passion for creating products that have a tangible impact on people’s lives and contribute to a more sustainable Future. Working with renowned companies like Caraway, Intuit, Just, and Arlo, Christoph has helped create products that have garnered recognition through design awards and publications. As one of the Lead Industrial Designers at Box Clever, Christoph collaborates closely internally and with our engineering and manufacturing partners, to develop products with a modern aesthetic and delightful user experience - and is a key member of our design leadership team for Caraway.
