CMF

with Rebecca Goesling

Offsite Student

This course examines how culture influences design through trend research, color, materials, form, and storytelling—centered on one in-depth project. You'll engage in discussions, create, and learn from industry experts. Perfect for curious students who link past and future, with some experience in visualization tools or a strong willingness to dive in.

Learning Outcomes

Use cultural trends to guide product design and storytelling

Apply color, materials, and finishes to convey intent and emotion

Create cohesive narratives through form, material, and context

Research cultural events to understand their impact on design

Engage in critique with peers and professionals

Develop a project shaped by trends, research, and feedback

Show curiosity in linking design to cultural and historical context

Schedule

Mon & Thurs, 2:30PM–4PM CST

Rebecca Goesling

Rebecca Goesling is a forecaster, brand storyteller, and CMF designer who blends trend research, visual storytelling, and aesthetics for clients ranging from startups to Fortune 500s. She also creates custom illustrations for culinary, fashion, and indie clients. Rebecca holds a BFA in Industrial Design from the University of Illinois at Urbana-Champaign.