Fuseproject is a multidisciplinary industrial design and branding firm founded in 1999 by designer Yves Béhar. Based in San Francisco, the studio is known for its forward-thinking approach, merging product design, digital experiences, and branding into cohesive and innovative solutions. Fuseproject has collaborated with a wide range of companies, from startups to global brands, delivering products that are not only functional but also emotionally resonant, with an emphasis on sustainability and social impact.
The purpose of fuseproject in industrial design is to create holistic and meaningful experiences that enhance everyday life while addressing real-world challenges. The studio focuses on human-centered design, ensuring that each product is intuitive and aesthetically pleasing, while also considering environmental responsibility. Fuseproject’s work spans across various industries, shaping the future of design by aligning technology, user experience, and brand strategy into products that create lasting impact.
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Snow Xue Zhou
Strategy Lead
Snow Xue Zhou strives for a more equitable and inclusive tomorrow. Her humanistic approach as a strategist, researcher, and designer stems from her care for the interconnected well-being of people, communities, and our planet. A blend of holistic thinker and action-oriented doer with 10 years of Strategy career rooted in a wide range of agency experience—Snow is fluid across design research and innovation, brand development & activation, and experience strategy for digital and physical products. She has helped clients from early tech startups and Fortune 500 to culturally influential brands, including Levi’s, Sonos, L'Oréal, and Samsung, answer “what to do”, “why we do it”, and “how we get there”.
Snow holds an MFA in Creative Strategy from the Academy of Art University and a certificate of continuing studies in User Experience Design. As Strategy Lead at fuseproject, she leads cross-functional teams to cultivate clarity in navigating ambiguity while driving equity to foster efficiency and collaboration. She brings her multicultural background and multi-disciplinary skills where her passion and purpose align.
