PA Consulting
PA Consulting
PA Consulting is a global innovation and transformation consultancy known for its ability to solve complex challenges across various industries, including healthcare, energy, and consumer products. With a strong focus on technology and engineering, PA Consulting integrates industrial design into its broader approach to problem-solving, helping organizations develop products that are not only innovative but also practical and user-friendly. Their multidisciplinary teams work to blend design with technical expertise to deliver solutions that are impactful in both form and function.
In industrial design, PA Consulting's purpose is to create products that meet real-world needs while pushing the boundaries of innovation. They emphasize a user-centered approach, ensuring that every product is functional, sustainable, and market-ready. By combining design thinking with deep industry knowledge, PA Consulting helps clients develop solutions that address both business objectives and consumer desires, bridging the gap between strategy and design execution to deliver lasting value.
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Jaee Kwon
Senior Industrial Designer, PA Consulting
Born in Korea and educated in both Korea and the USA, Jaee graduated from the Herberger Institute for Design and the Arts at Arizona State University. She honed her skills at design consulting firms in the dynamic environments of the Bay Area and Seoul, gaining a broad perspective on design. Since joining Astro and PA, Jaee has been instrumental in collaborating with major consumer electronics companies worldwide, bringing a diverse and innovative approach to each project.
Robin Marich
Creative Director, BackboneRobin Marich brings over 17 years of experience in branding, print, advertising, and digital design, working for some of the world’s most recognized brands, including Toyota, Wildtype, Bose, Western Digital, and currently Backbone. Her expertise lies in blending strategy, design, and technology to create impactful and long-lasting experiences.
Shujan Bertrand
Founder, AplatChair of Industrial Design,
California College of the Arts
Shujan (Shu) Bertrand, head of the Industrial Design and Furniture Program at the California College of the Arts, is a dynamic industrial designer and creative consultant renowned for her commitment to sustainability and human-centered design. With international experience in Paris, Milan, and Seoul, Shu excels in transforming insights into innovative products and business opportunities. Her impressive portfolio includes work with Astro Studios, Incase, and Steelcase in the Bay Area.
In 2014, Shu founded Aplat, a soft-goods culinary design company inspired by her love for family gatherings and sustainable design. Aplat’s zero-waste principles, rooted in origami and the golden ratio, reflect Shu’s dedication to slow living and the slow food movement.
Stephanie Lee
Independent DesignerStephanie Lee is a leading interaction designer specializing in developing experiences for new technologies. She works on a large range of projects designing autonomous robots, wearables, connected medical devices and eco-systems. She has held positions as the Director of Experience and Strategy Design at NewDealDesign and as a lead designer at Google and at the MIT Design Lab. She studied Design at Copenhagen Institute of Interaction Design and Computer Science at Wellesley College.
