frog
frog
Frog Design, commonly known as frog, is a global design and innovation consultancy founded in 1969 by industrial designer Hartmut Esslinger. Originally gaining prominence for its work with companies like Apple, frog has since evolved into a multidisciplinary firm that helps businesses across industries create innovative products, services, and experiences. With a focus on human-centered design, frog collaborates with leading brands to transform ideas into tangible solutions that resonate with users and push the boundaries of design and technology.
Frog's mission is to drive meaningful innovation by blending design, strategy, and technology. The firm specializes in creating user experiences that not only solve functional challenges but also foster emotional connections between brands and their audiences. By combining creativity with business strategy, frog helps companies rethink their approach to product development and customer engagement, shaping the future of design and innovation on a global scale.
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Lonnie Tapia
Associate Design Director + Artist
frog, San Francisco
Lonnie Tapia is a seasoned Latinx designer and artist with over 20 years of experience in design, branding, art, and community building. His past clients include Sony, Disney, Whole Foods, Snopes.com, Panera, Steppenwolf Theatre, TechCrunch, AOL, Planned Parenthood, Moxy Hotels, GLAAD, and Folsom Street Fair. As Associate Design Director at frog in San Francisco, Lonnie specializes in leading multidisciplinary teams to bring their best and most vibrant, emotional, and functional work to some of the world's most iconic brands. In his art practice he creates and sells portraits of his gay, queer, trans, and BIPOC community. At Square One, Lonnie will explore the theme of Identity as a professional designer and working artist alongside his identity as a queer, Latino, and indigenous person.
