AdvancedDesign


Form Follows Experience 

Taught by Roshan Hakkim


In this form elective class, you will explore the various factors around which the form of a product is created. The course is broken down into eight high-level themes which come into play while facing different projects on the job.

The course would help you to understand the influence of rational requirements, logical systems, emotional perceptions and mental models while exploring the form- building phase of an idea. One can expect several exercises across analysis, synthesis, deductions and discussions. Throughout the course, there will be contrasting jumps from zooming out to fit for context and zooming into the fine details of design consideration.

The study also encompasses the difference between archetype exploration and concept iteration while touching lightly on planning and time management. The course contains scenario exercises mimicking actual life briefings from other disciplines designers have to work with. Lastly, the course also touches upon aspects to consider while designing products with repairability and recycling in mind.



Roshan Hakkim is an industrial designer at Philips healthcare in the Netherlands within the Image Guided Therapy division.

After finishing his master's as valedictorian from Rubika International School of Design, he has worked in the Netherlands since 2013. He has worked at GRO design consultancy for various clients such as Dell, LG, Sonos, Nespresso, Novo Nordisk and more.

In Philips, within the personal care division, he has been involved in front-end innovation projects, industrialization and production of several personal care products, which has bagged over 15 design awards in the last five years.

Over the years, he has won about 20 design awards and 40+ design patents across various categories.

He has been an Offsite mentor over the last few years, helping develop the next generation of designers.

He also interned at Puma headquarters in Germany in 2011, where he was individually responsible for taking 20+ footwear projects from the briefing table to production.



© 2023 AdvancedDesign
A 501(c)3 Nonprofit Organization.
EIN# 82-1720724

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© 2023 AdvancedDesign
A 501(c)3 Nonprofit Organization. 
EIN# 82-1720724