frog is a legendary global creative consultancy that pioneered modern industrial and digital product design. Founded in Germany in 1969 by Hartmut Esslinger, the firm rose to global fame in the 1980s after creating Apple's iconic "Snow White" design language for Steve Jobs.
Today, frog is headquartered in San Francisco and owned by Capgemini, helping major brands design everything from consumer electronics to digital software experiences. Its New York studio sits in the heart of Union Square, where its designers, strategists, and technologists find inspiration in the vibrant, ever-changing cityscape whenever a design challenge has them stumped.