Jeff is our Director of Industrial Design and a seasoned industrial designer leader based in San Francisco, developing consumer and commercial products, including electronics, robotics, sustainable construction, lifestyle products, medical devices, and furniture design. With a career spanning nearly two decades, Jeff has collaborated with a diverse range of clients, from startups to Fortune 500 companies, delivering innovative solutions that have garnered recognition from prestigious design awards such as Red Dot, IDEA, and iF Design. Jeff’s work combines forward-thinking, experience-led visions to create new and beautiful experiences and products that solve issues today and shape the future.

Prior to re-joining NewDealDesign as a Director, Jeff held significant positions at ICON, NewDealDesign, fuseproject, GoPro, Enlisted Design, and TOMY. His diverse experience spans both in-house and agency environments, equipping him with a comprehensive understanding of the design process from strategy to market.