Pepsi Co.
Julia Burke
Sr. Design Director, Sodastream Brand & ID, Gatorade Equipment ID
Julia is a Senior Director on PepsiCo's Design Innovation team, leading brand, industrial, and consumer experience design for SodaStream, as well as industrial design for Gatorade Athletic Equipment. She is passionate about turning brand strategy into products and experiences that are practical to produce, scalable in the marketplace, and meaningful to consumers. Her background spans consumer packaged goods, home appliances, and sporting equipment, giving her a broad, multidisciplinary approach to innovation. Equal parts designer, strategist, and stress baker, Julia is endlessly fascinated by what makes products memorable, impactful, and sustainable.
Niklas Gustafsson
Design Director, Sodastream
Niklas is an innovation and design leader with more than 20 years of international experience across agency and corporate environments. He leads multidisciplinary teams in creating product platforms, brand experiences, and sustainability initiatives that drive growth and meaningful consumer impact. Known for combining strategic vision with hands-on creative leadership, he is passionate about transforming emerging opportunities into integrated physical and digital experiences that create both business value and consumer relevance. A strong advocate for collaboration, craft, and curiosity, he believes the best ideas emerge through iterative prototyping, continuous learning, and cross-functional partnership. His work has earned global recognition through patents and leading industry awards, including Red Dot, iF Design, IDEA Design Excellence, Good Design, and A' Design Awards.
Oliver Henderson
Design Manager, Sodastream
Oliver is an industrial designer with over twelve years of experience shaping products, brands, and consumer experiences across furniture, consumer hardware, luxury fashion, and consumer packaged goods. A dedicated maker at heart, he combines hands-on prototyping with strategic thinking to create products that are both purposeful and compelling. His career has spanned corporate, agency, and startup environments, giving him a unique ability to connect product innovation with brand storytelling. Oliver's work has earned industry accolades and been featured in leading publications including Vogue, Fast Company, and GQ.
© 2026 AdvancedDesign
A 501(c)3 Nonprofit Organization
EIN# 82-1720724
Contact
Instagram
Donate
Terms & Conditions
Commercial Disclosure, Japan
![]()
© AdvancedDesign 2026
A 501(c)3 Nonprofit Organization
EIN# 82-1720724
Donate
Terms & Conditions
Commercial Disclosure, Japan
© AdvancedDesign 2026
A 501(c)3 Nonprofit Organization
EIN# 82-1720724