Business & Design
with Michael DiTulloOffsite Pro
As a new designer, I was often confused by why some well-researched ideas were rejected while others advanced—and why equally talented peers progressed differently. Over 25 years, I uncovered the reasons and now share them with you.
This course teaches how to present ideas in ways that resonate with decision-makers, increasing your impact and career growth. You'll explore how business structures influence design, how success is measured, and how to position your work to drive real outcomes. Design and business are deeply connected—and this course bridges that critical gap.
Learning Outcomes
- Understand how businesses evaluate design success
- Learn how organizational structures affect design outcomes
- Explore post-1945 design history and influential designers
- Use marketing data to support innovative ideas
- Navigate and influence corporate design language
- Build skills in proposals, pricing, and project quoting
- Learn to engage executives and advocate for your ideas
Schedule
Monday, 3PM–5PM CST
Michael DiTullo
Michael DiTullo is a celebrated designer with 20+ years of experience creating iconic products for top brands like Nike, Google, Honda, and Timex. He’s led design at Sound United, served as creative director at frog, and spent nearly a decade at Nike working with legends like Michael Jordan.
An active design community leader, DiTullo has served on boards for SFMoMA and The Design Museum Everywhere. His award-winning work is featured in major publications and books, and he holds over 30 patents. He’s the founder of Real Designers Ship and author of 365: One Year of Design Sketching Every Day. Since age 13, he's pursued his dream of “drawing the future”—a vision he continues to bring to life.
