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Nichole Rouillac
Founder + Creative Director
Vicci Baigrie
Chief Operating Officer
level is a West Coast, women-led Industrial Design shop on a mission to create a positive and progressive influence through smart, thoughtful design. With a fresh outlook, collaborative culture, and impact-led design philosophy, level excels at distilling complex new technologies into iconic consumer products, helping shape new industry categories and propelling products into the global spotlight.
Working with clients from early-stage startups to tech giants, level focuses on enabling change by creating simple, sophisticated, and highly functional products. Their clients share a grand vision, a desire for innovation, and an ambition to change the world. The studio's portfolio includes Microsoft, Google, Logitech, FitBit, AliveCor, Tempo, and Nex, earning wide recognition and design awards such as Red Dot, iF, FastCo., IDEA, and Spark. Notably, level was recognized as #03 in FastCompany’s Most Innovative Design Companies of 2021, just after Adidas and Google.
level nurtures a studio that values diverse perspectives and the hands-on, humble work needed to bring new ideas to life. Committed to creating a diverse and inclusive industry, they believe that a variety of voices promotes smarter creative thinking, leading to better innovation and higher performance for clients and investors. Nichole Rouillac served as chair of IDSA’s Women in Design from 2017-2021, and Vicci Baigrie is an active member of the Diversity in Design (DID) Collaborative, initiated in June 2021 to increase diversity and improve conditions for Black creatives across the design industry.
The studio is located in the Mission Creek neighborhood of San Francisco, surrounded by some of the most creative firms in the city, providing a space to think and work.
