NewDealDesign is a San Francisco–based strategic design studio founded in 2000 by Gadi Amit. Known for its “Hybrid Design” approach, the team blends industrial, interaction, and brand design to create innovative products that balance elegance, usability, and market success. Their work spans consumer electronics, health tech, wearables, robotics, and more, with clients ranging from Google and Intel to Fitbit, Lytro, and Whistle.

Over the years, NewDealDesign has earned more than 100 design awards, including the prestigious National Design Award presented by Michelle Obama in 2013. The studio is recognized for shaping iconic products and experiences that define industries, with a focus on strategy, craft, and collaboration to make technology work beautifully for everyday life.